“Global Trends Revealed” (Trend Book) by ‘KID’ magazine Creative Thailand, a magazine promoting creative thinking to boost the Thai economy under the Creative Economy Agency (Public Organization) or CEA.
This presents the 2023 trending colors that are emerging from a collection of knowledge from various trend agencies around the world. It aims to provide insights for people in all professions, including designers, marketers, brand managers, and product or service owners who design and produce print media to prepare for rapid changes in consumer behavior and to enhance brand image through their work. For those who are interested in designing and producing print media, this trend can certainly meet the needs in business planning and the development of new products or services to respond to current and future market demands.
What are the trending colors of 2023?
Did you know that colors can affect our emotions and memory? Colors influence our nervous system, which may affect our perception of various things in the world. Currently, there are many shades of colors, but the most talked-about shade this year is “Pantone”. Let's take a look at which colors are featured and whether they are the ones we have in mind.
1. Elfin Yellow: Light Yellow
For those who are tired of the trends and prefer to choose products that provide comfort over flashy colors, this is indeed a great option for this group. With its design under the concept of Minimalism, it remains categorized as a long-term trend, paired with sustainable business practices to produce beautiful work that meets practical needs effectively. Light yellow is a calm and easy-to-use color, carrying the same meaning as yellow in general, representing brightness and cheerfulness, making it suitable for designing products that prioritize standards and orderliness.
2. Golden Apricot: Apricot Orange
This soft orange color reflects warmth and happiness, often used in weddings or celebrations to symbolize love and joy together. The year 2023 is a year when the new generation will overcome obstacles to creativity from the past, especially innovations from the '80s or retro fashion integrated with modern digital trends. Therefore, using apricot orange in product design may connect with our past or emphasize the importance of cherishing memories and linking to our history.
3. Lime Green: Lime Green
This vibrant shade is trending among designers, particularly digital creators. This shade may stem from a mix of light green and light yellow, representing vitality. It is suitable for website design, logo design, and marketing tasks. Lime green is often used as a background or primary color in design to increase brightness and liveliness in the works. According to the WSGN trend agency, lime green is a color that bridges the environment and digital aesthetics of Gen Z, presenting a fresh and vibrant essence along with mint apple green which represents pastels, denoting softness and a positive outlook on the world.
4. Deep Lake: Teal Green
This color evokes a cool and calming feeling and is used in designs that emphasize balance and elegance in nature, or in product designs that want users to feel serene and relaxed while being closely connected to nature. Its blendability makes it an interesting option for design across various industries. Additionally, it has a mysterious, modern, and luxurious appeal in one shade.
5. Scarlet Sage: Crimson Red
This color has evolved from the Artisanal Red palette in 2022. The Scarlet Sage shade is expected to be a primary shade in the summer of 2023, catering to consumer demand for colors that evoke emotions, energy, and passion. This red color group is used to connect with intellectual heritage and local wisdom passed down from ancestors and acts as a medium for communication in both exterior and interior design to create attraction, and this shade is anticipated to gain popularity in Latin America.
6. Phlox: Deep Purple
This shade has been newly developed by NellyRodi using digital concepts, linking to the Metaverse or virtual worlds. This color embodies modernity beneficially drawn from the digital world. It is a neutral color, warm and cool at the same time, symbolizing faith and complexity, aligning with the intricacies of the Metaverse that connect the digital and real worlds.
7. Moonless Night: Charcoal Black
This classic color is always popular, suiting various styles with its allure and mystery that can create prominence, stability, and subtlety while providing a clear and straightforward feel, making this black trend suitable for minimalistic product designs.
Therefore, understanding trends is extremely important in today's age as technology and consumer changes are rapidly occurring. Hence, understanding trends helps businesses or organizations adapt to the situation and respond to customer needs more effectively. If you are interested or need more information, you can visit our website At-Once to inquire about designing packaging directly with our company free of charge.
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